PakCat catalogue record

Consumer behavior

By Schiffman, Leon G

Bibliographic details

ISBN
9789673498420
Publisher
Pearson Malaysia Sdn.Bhd
Publication place
Pakistan
Publication year
2020
Edition
Twelfth edition
Language
English
Material type
Book
Physical description
670 Pages

Additional authors

Wisenblit, Joseph Kumar, S. Ramesh

Subjects

Consumer behavior, Motivation research (Marketing), Europe, Marketing

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