PakCat catalogue record

Services marketing

integrating customer focus across the firm.

By Zeithaml, Valarie A.

Bibliographic details

Publisher
McGraw-Hill Higher Education
Publication place
New Delhi
Publication year
2013
Edition
6th ed.
Material type
Book

Additional authors

Bitner, Mary Jo. Gremler, Dwayne D.

Subjects

Marketing

Related catalogue records

Services Marketing Zeithaml, Valarie A. Services Marketing Zeithaml, Valarie A. Services marketing Zeithaml, Valarie A. Services Marketing Zeithaml, Valarie A. Services marketing Zeithaml, Valarie A. Services marketing Zeithaml, Valarie A. Services marketing Zeithaml, Valarie A. Services marketing Zeithaml, Valarie A.