PakCat catalogue record

Advertising principles and problems

By Dirksen, Charles J.

Bibliographic details

Publisher
R. D. Irwin
Publication place
Homewood, Ill.
Publication year
1968
Edition
3d ed.
Language
English
Material type
Book
Physical description
xvi, 804 p.

Additional authors

Kroeger, Arthur

Subjects

Advertising.

Related catalogue records

Advertising Principles and Problems Dirksen, Charles J. Advertising principles and problems Dirksen, Charles J. Advertising management Jethwaney, Jaishri N. Advertising management Batra, Rajeev Contemporary advertising Arens, William F. Integrated advertising, promotion & marketing communications Clow, Kenneth E. Contemporary Advertising Arens, William F Advertising & Promotion Belch, George