PakCat catalogue record

Advertising

text and cases

By Borden, Neil H.

Bibliographic details

Publisher
Richard D. Irwin Inc.
Publication year
1954
Edition
4th Ed.
Material type
Book
Physical description
xiii,1050 p.

Subjects

some preliminary considirations relating to th euse of advertising by business: background material, appraisal of oppurtunitiesto use advertising profitably to stimulate primary demand, problems connected with building promotional programsAdvertisng