PakCat catalogue record

Big business blunders

mistakes in multinational marketing

By Ricks, David A.

Bibliographic details

Publisher
Dow Jones-Irwin
Publication place
Homewood, Ill.
Publication year
1983
Material type
Book
Physical description
ix, 158 p.

Subjects

Export marketing, International business enterprises

Related catalogue records

Plant stress biology: from genomics to systems biology Ricks, David A. International dimensions of corporate finance Ricks, David A. Global marketing management Keegan, Warren J. Global marketing Keegan, Warren J. Effective marketing Zikmund, William G. Communicating Globally Schultz, Don E. Mastering Global Markets Czinkota, Michael R. Effective marketing Zikmund, William