PakCat catalogue record

Application in basic marketing

clippings from the popular business press.

By Perreault, J. William

Bibliographic details

Publisher: McGraw-Hill Irwin
Publication place: New York
Publication year: 2003
Language: English
Material type: Book
Physical description: ix, 214 p.

Additional authors

Jerome Mccarthy

Subjects

Marketing - Periodicals, Marketing - Management - periodicals