PakCat catalogue record

Marketing strategy

By Ferrell, O. C.

Bibliographic details

Publisher
South-Western/Thomson Learning
Publication place
Ohio
Publication year
2002
Edition
2nd ed.
Language
English
Material type
Book
Physical description
xxxi, 469p. : ill

Additional authors

Michael D. Hartline George H. Lucas Jr.

Subjects

Marketing - Management, Marketing - Management - Case studies

Related catalogue records

Marketing strategy Ferrell, O. C. Business Ferrell, O. C. Business ethics Ferrell, O. C. Business ethics: ethical decision making and cases Ferrell, O. C. Business ethics Ferrell, O. C. Business Ferrell, O. C. Business ethics Ferrell, O. C. Business Ferrell, O. C.