PakCat catalogue record

marketing management

cases from the emerging countires

By boyd, haper w., iffland, charles p., wadia, maneck s.

Bibliographic details

Publisher
Addison-Wesley Publishing Co.
Publication year
1966
Material type
Book
Physical description
viii, 407 p.

Subjects

controlling and reappaising the marketing program, organizing the market function, sales managementmarketing