PakCat catalogue record

Measuring media audience

By Kent, Raymond

Bibliographic details

Publisher
Routledge
Publication place
New York
Publication year
1994
Material type
Book
Physical description
xiii,202p.

Subjects

Mass media — Audiences

Related catalogue records

Analysing Quantitative Kent, Raymond Marketing Research: Measurement, Method and Application Kent, Raymond Marketing research Kent, Raymond The interplay of influence Jamieson, Kthleen Hall Audience transformations Schroder, Kim Christian Audience responses to media diversification Becker, Lee B. Understanding media users Wilson, Tony Studying Digital Media Audiences Hight, Craig