Brand Management
Explore catalogue records classified under Brand Management.
6 catalogue recordsCatalogue records
ABC's of relationship selling
Futrell, Charles
1997
Advanced brand management: from vision to valuation
Temporal, Paul
2002
B2B brand management
Pfoertsch, Waldemar
2006
From brand vision to brand evaluation
Chernatony Leslie De
2006
Personal Brand Management
Waller, Talaya
2020
Strategic brand management: Creating and sustaining brand equity long term
Kapferer, Jean Noel
2000