Brand name products-Management

Advanced brand management: from vision to valuation Temporal, Paul 2002 Branding John murphy 1987 Design Peters, Tom Year not listed Mediation of service quality between brand personality and purchase intention moderated by brand concept Saba Iftikhar 2018 Product and brand management Sengupta, Priyaranjan 2009 The 18 immutable laws of corporate reputation Alsop, Ronald. J 2004