Consumer psychology

Consumers' decision making antecedents and consumer cynicism Maira Khan 2019 Consumers' responses to perceived CSR activities Amina Batool 2017 Exploring the relationship between celebrity endorsement and customer purchase decision in service industry of Pakistan Raheel Irshad 2018 Impact of celebrity endorsement on consumer buying behavior Aqsa Hussain 2021 Relationship among consumer behavior, purchasing power and brand selection Almira Azam 2012 The marketing power of emotion Shaughnessy John 2003 The moderating effect of materialistic values on the relationship between individual culture and consumer behavior of processed food Iqra Ijaz 2017