Customer relation

An empirical study of the relationship between service excellence and customer loyalty Aamina Gillani 2016 Beyond customer service Gerson, Richard F. 2004 Customer-oriented deviant behaviors and service friendship Amna Attiq 2020 Impact of hedonic value and utilitarian value on word of mouth with the mediating effect of customer satisfaction Haroon Ur Rasheed 2019 Relationship between awareness about takful products & purchase intention among customers Zara Rafique 2016 Role of customer satisfaction on brand equity under the influence of brand trust Neelam Khaliq 2015 Services marketing Bitner, Mary Jo 2006 The Impact of word of mouth on consumer purchase intention Saba Anwar 2012