MBA Project

"Effect of Facebook Advertising on Consumer Purchase Intention- A Moderating Role of Gender" M. Arsalan Khalid (1835162) 2019 "Factors Influencing Attitude towards consumer acceptance of mobile marketing: An Empirical Study of the Pakistani Youth" Shiekh Zain imtiaz (183309) 2019 "Impact of Succession Planning on Organizational Performance." Shaun Zarir Pohwala (1835133) 2019 "Qualitative Inquiring, exploring Intangibles in the Banking Sector of Pakistan" Sidra Saleem (1835175) 2019 "YouTube Vloggers' Influence on Consumer Luxury Brand Perceptions and Intentions" Muhammad Yousuf (1835121) 2019 “Determinants that Effect the Financial Sustainablity of Microfinance Institutions in Pakistan” (With CD) Jay Parkash 2018 “DETERMINANTS THAT INFLUENCES ON FINANCING DECISIONS OF FIRMS: AN EMPIRICAL APPLICATION OF MANUFACTURING COMPANIES of Pakistan Syed Mujtaba Abbas (1856118) 2019 “DO SOCIO-POLITICAL FACTORS AFFECT RETURNS OF PAKISTAN’S CAPITAL MARKET” (With CD) Hadi Buksh Shaikh 2018 “Enhancing the Organization Supply Chain through Lean Model: A Case of Paragon Constructors” (With CD) M. Moiz Mannan 2018 “Impact of Human Capital Development (HCD) on TQM with mediating role of Caring Behavior: A Study of Hospitals in Pakistan” (With CD) Hamza Ahmed 2018 “The Effect of SMS Advertising on Consumer Purchase Intent in Karachi. A Study on Ride Hailing Industry.” Bilal Majid (1735105) 2019 “THE IMPACT OF OUTREACH ON THE PERFORMANCE OF MICROFINANCE SECTOR IN PAKISTAN” (With CD) Tufail Ahmed 2018 “The Impact of Task-technology fit on Reverse Logistics Performance: An Empirical Investigation for the Manufacturing of Pakistan” Syed Raqim Shah (1835420) 2019 “The Relationship between Corporate Financing Activities and Stock Market Returns in Pakistan” (With CD) Danial Ahmed 2018 “Understanding the Accrual Anomaly: Evidence from Pakistan Stock Market (PSX)” Zain-Ul-Abedin 2018 A Causal Study on House Prices and Macroeconomic Indicators: Evidence from UAE (With CD) Sandhia Maheswari 2018 A Mediating Effect of Workplace Bulling Among Psychological Health (With CD) Madiha Jabeen 2019 A Qualitative Inquiry Into the Unethical Marketing Practices in the Pharmaceutical Industry Sidra Nisar (22352740 2023 A Study of Factors Influencing E-Commerce Adoption among Small-and Medium-Sized Enterprises of Karachi, Pakistan Anoosha Suleman (1835314) 2019 A Study of Factors Influencing Online Shopping Intention of Young Consumers in the Market of Karachi, Pakistan Humza Humayoon (1835321) 2019