MS-Marketing

Analysing the Impact of Changing Self- Images on Long- Term Brand Evangelism Irshad, Amina 2026 E-Brand Hate and E-Brand Cancellation of Online Dating Show: The Role of Ideological incompatibility, Symbolic Incongruity and Advertising Incongruity in a moderation of Moral Courage Sidra Til Muntaha 2025 FOMO through the Lens of Theory Interpersonal Behavior: A Study on Food Sector of Pakistan Hussain, Abid 2025 Impact of personalization on purchase intention through perceived creativity and viral behavioral intention: the moderating role of narcissism Akram, Rana Muhammad Mubashir 2026 LAUGH, ENGAGE, ACT: EXAMINING THE EFFECT OF MEME MARKETING DIMENSIONS ON GEN Z’S BRAND BEHAVIOR THROUGH PERCEIVED HUMOR AND SOCIAL MEDIA ENGAGEMENT Siddiqui, Dua 2026 When Nature Speaks: A Mediated Moderation analysis of how Destination Anthropomorphism shapes Travel Intention Sana Hamyun 2026