Product management.

Balanced Brand Foley, John 2006 Brand asset management Davis, Scott M. 2002 Branding for dummies Chiaravalle, Bill & Schenck, Barbara Findlay 2015 Consumer product development White, Roderick 1973 Creating breakthrough products : Cagan, Jonathan 2002 Creating powerful brands in consumer - service and industrial De Chernatony Leslie 2003 Creativity in product innovation Goldenberg, Jacob 2002 Cytochemical bioassays: Techniques and clinical applications Chayen, J. 1983 Design for profitability Elmoselhy, Salah A. M. 2016 Design for six sigma as strategic experimentation Cook, H. E. 2005 Developing new products and repositioning mature brands Cafarelli, Eugene J. 1980 Escaping the build trap Perri, Melissa 2019 Essentials of product planning Gorle, Peter 1973 Evaluation of R&D processes Ellis, Lynn W. 1997 Export Quality Management ; By International Trade Center 1999 From brand vision to brand evaluation Chernatony, Leslie de 2001 Green marketing management Dahlstrom, Robert 2011 Implementing SAP R/3 Kale, Vivek 2000 Innovation and the general manager Christensen, Clayton M. 1999 Innovation management Afuah, Allan 2003