Utility theory.

Choice, welfare, and measurement Sen, Amartya 1982 Economics and consumer behavior Deaton, Angus 1980 Ethics and economics Hamlin, Alan.P 1996 Measuring utility Moscati, Ivan 2019 Notes on the theory of choice Kreps, David M. 1988 Preferences, utility, and demand Edited by John S. Chipman [and others] 1971 Production, income, and welfare Tinbergen, Jan 1985 Progess in utility and risk theory edited by Ole Hagen and Fred Wenstøp 1984 The New Palgrave edited by John Eatwell, Murray Milgate, Peter Newman 1990 Utility based approach for modeling an agent for paper generation Mamoona Naz 2012