PakCat catalogue record

Customer relationship management

emerging concepts, tools, and applications.

By editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh

Bibliographic details

ISBN
0070435049
Publisher
Tata McGraw-Hill
Publication place
New Delhi
Publication year
2001
Language
English
Material type
Book
Physical description
xv, 544 p.

Additional authors

Sheth, Jagdish N. Parvatiyar, Atul. editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh

Subjects

Customer relations, Relationship marketing

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