Bibliographic details
- ISBN
- 0071124926
- Publisher
- McGraw-Hill Inc.,US
- Publication place
- [S.l.]
- Publication year
- 2001
- Edition
- International student edition ed.
- Material type
- Book
- Physical description
- 640 p.
Additional authors
Jaworski, Bernard.
Summary
This text offers a foundation in conducting business in the New Economy. It focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues and capital infrastructure in order to make effective decisions.
Subjects
Distributive industries., E-commerce: business aspects., Internet guides & online services., Macroeconomics., Electronic commerce., Internet marketing., BUSINESS & ECONOMICS / Economics / Macroeconomics., BUSINESS & ECONOMICS / Industries / General., Business & Economics / E-Commerce / General., COMPUTERS / Internet / General., Management & Business: General.