Consumer behaviour
Building marketing strategy
Related catalogue records
Consumer behavior
Del I. Hawkins
Services marketing
Zeithaml, Valarie A.
Entrepreneurial marketing
Buskirk, Bruce D.
What is marketing?
Alvin J. Silk content adviser
Creative marketing communications
Yadin, Daniel
Basic marketing
Perreault, William D.
Services marketing
Verma, Harsh V.
Marketing management
Kotler, Philip