Bibliographic details
- ISBN
- 0072315504
- Publisher
- McGraw-Hill Irwin
- Publication place
- Boston
- Publication year
- 2001
- Edition
- 4th ed.
- Language
- English
- Material type
- Book
- Physical description
- xxv, 630 p.
Additional authors
Castleberry, Stephen Bryon.
Tanner, John F.
Subjects
Selling.