PakCat catalogue record

Basic marketing

a global-managerial approach

By Perreault, William D.

Bibliographic details

ISBN
0072409479
Publisher
McGraw-Hill
Publication place
Boston
Publication year
2002
Edition
14th ed.
Language
English
Material type
Book
Physical description
xxxii, 815 [28] p.

Additional authors

McCarthy, E. Jerome

Subjects

Marketing

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