PakCat catalogue record

Consumer behavior

By Mowen, John C.

Bibliographic details

ISBN
0137371152
Publisher
Prentice-Hall
Publication place
Upper Saddle River, N.J.
Publication year
1998
Edition
5th ed.
Language
English
Material type
Book
Physical description
xxi, 696 p.

Additional authors

Minor, Michael

Subjects

Consumer behavior., Consumers

Related catalogue records

consumer behavior mowen, john c. Consumer Behavior Mowen, John C. Consumer Behavior Mowen, John C. Consumer behavior Mowen, John C. Consumer behavior Mowen, John C. Effective marketing Zikmund, William G. Consumer behavior Hawkins, Del I. Marketing to Millennials for Dummies Padveen, Corey