PakCat catalogue record

Consumer behavior

building marketing strategy

By Hawkins, Del I.

Bibliographic details

ISBN
9780073381107
Publisher
McGraw-Hill Irwin
Publication place
Boston
Publication year
2010
Edition
11th ed.
Language
English
Material type
Book
Physical description
xxii, 778 p.

Additional authors

Mothersbaugh, David L. Mookerjee, Amit.

Subjects

Consumer behavior, Market surveys

Related catalogue records

Consumer Behavior Hawkins, Del I. Consumer Behavior Hawkins, Del I. Consumer Behavior Hawkins, Del I. Consumer Behavior Hawkins, Del I. Marketing research Hawkins, Del I. Consumer behavior, implications for marketing strategy Hawkins, Del I. Consumer behavior Hawkins, Del I. Consumer behavior: implications for marketing strategy Hawkins, Del I.