PakCat catalogue record

Consumer behavior

building marketing strategy

By Hawkins, Del I.

Bibliographic details

ISBN
0256218951
Publisher
McGraw-Hill
Publication place
Boston, Mass.
Publication year
1998
Edition
7th ed.
Language
English
Material type
Book
Physical description
xxv, 760 p.

Additional authors

Best, Roger J. Coney, Kenneth A.

Subjects

Consumer behavior

Related catalogue records

Consumer behavior Hawkins, Del I. Consumer Behavior Hawkins, Del I. Consumer Behavior Hawkins, Del I. Consumer Behavior Hawkins, Del I. Consumer Behavior Hawkins, Del I. Marketing research Hawkins, Del I. Consumer behavior, implications for marketing strategy Hawkins, Del I. Consumer behavior: implications for marketing strategy Hawkins, Del I.