PakCat catalogue record

Basic Marketing

a managerial approach

By McCarthy, E. Jerome

Bibliographic details

ISBN
0256015678
Publisher
Richard D. Irwin Inc.
Publication year
1975
Edition
5th ed.
Material type
Book
Physical description
xvi, 689 p.

Subjects

marketing's role in the society, marketing s role within the firm, demand competition as seen by the marketing managerMarketing

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