PakCat catalogue record

Basic marketing

a managerial approach

By McCarthy, E. Jerome

Bibliographic details

ISBN
0256036497
Publisher
Irwin
Publication place
Homewood, Ill.
Publication year
1987
Edition
9th ed.
Material type
Book
Physical description
xviii, 749 p.

Additional authors

Perreault, William D.

Subjects

Marketing

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