PakCat catalogue record

Basic marketing

a managerial approach

By McCarthy, E.Jerome

Bibliographic details

ISBN
0256020485
Publisher
, Homewood
Publication place
Richard D. Irwin
Publication year
1978
Material type
Book
Physical description
xix, 767p.

Subjects

Marketing

Related catalogue records

Student aid to accompany essentials of marketing McCarthy, E.Jerome Essentials of marketing McCarthy, E.Jerome Services marketing Zeithaml, Valarie A. Entrepreneurial marketing Buskirk, Bruce D. What is marketing? Alvin J. Silk content adviser Creative marketing communications Yadin, Daniel Basic marketing Perreault, William D. Services marketing Verma, Harsh V.