PakCat catalogue record

Basic marketing

a managerial approach

By McCarthy, E. Jerome

Bibliographic details

ISBN
0256068658
Publisher
Irwin
Publication place
Homewood, IL
Publication year
1990
Edition
10th ed.
Language
English
Material type
Book
Physical description
xviii, 734 p.

Additional authors

Perreault, William D.

Subjects

Marketing, Export marketing

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