PakCat catalogue record

Basic marketing

a global-managerial approach

By McCarthy, E. Jerome

Bibliographic details

ISBN
025610509X
Publisher
Irwin
Publication place
Homewood, IL
Publication year
1993
Edition
11th ed.
Language
English
Material type
Book
Physical description
xxii, 763, 15, 14 p.

Additional authors

Perreault, William D.

Subjects

Marketing, Export marketing

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