PakCat catalogue record

Market segmentation

how to do it, how to profit from it

By McDonald, Malcolm

Bibliographic details

ISBN
0750659815
Publisher
Elsevier/Butterworth-Heinemann
Publication place
Oxford
Publication year
1998
Language
English
Material type
Book
Physical description
xxv, 376 p.

Additional authors

Dunbar, Ian

Subjects

Market segmentation.

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