PakCat catalogue record

Consumer behavior

concepts and strategies

By Berkman, Harold W.

Bibliographic details

ISBN
0822101998
Publisher
Dickenson Pub. Co.
Publication place
Encino, Calif.
Publication year
1978
Language
English
Material type
Book
Physical description
562 p.

Additional authors

Gilson, Christopher C.

Subjects

Consumers., Consumers, Consumer behavior.

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