PakCat catalogue record

Consumer behavior

By Schiffman, Leon G

Bibliographic details

ISBN
9788177589993
Publisher
Pearson Prentice hall
Publication place
New Delhi
Publication year
2007
Material type
Book
Physical description
281 p.

Additional authors

Kanuk,Leslie Lazar

Summary

Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.

Subjects

Consumer behavior, Consumers' preferences, Consumers, Motivation research (Marketing), Marketing research

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