PakCat catalogue record

Consumer Behavior

By Schiffman, Leon G, Kanuk, Leslie Lazar

Bibliographic details

ISBN
8120323505
Publisher
Prentice Hall of India PVT Ltd
Publication place
New York
Publication year
2003
Edition
8th
Language
English
Material type
Book
Physical description
xv, 584

Summary

Softcover.

Subjects

Introduction, Cunsumer Research, Market SegmentationConsumer Behavior

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