PakCat catalogue record

Consumer Behavior

By Schiffman, Leon G, Kanuk, Leslie Lazar

Bibliographic details

ISBN
8120330862
Publisher
Prentice Hall of India PVT Ltd
Publication year
2007
Edition
9th & 10th
Material type
Book
Physical description
524 p.

Subjects

Consumer Behavior, Consumer Research, Market Segmentation

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