PakCat catalogue record

Basic marketing

a global-managerial approach

By Perreault, William D.

Bibliographic details

ISBN
9780070594104
Publisher
McGraw-Hill
Publication place
Boston, Mass.
Publication year
2005
Edition
15th Edition
Language
English
Material type
Book
Physical description
793 pages

Additional authors

McCarthy, E. Jerome

Subjects

Marketing--Management, United States, Export marketing--Management

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