PakCat catalogue record

Basic marketing

a marketing strategy planning approach

By Perreault, William D.

Bibliographic details

ISBN
9780073529806
Publisher
McGraw-Hill
Publication place
New York
Publication year
2008
Edition
16th ed.
Language
English
Material type
Book
Physical description
Various p. : Col ill.

Additional authors

Cannon, Joseph P. Mccarthy, E. Jerome

Related catalogue records

Essentials Of Marketing Perreault, William D. Essentials of marketing Perreault, William D. Applications in basic marketing Perreault, William D. Essentials of marketing Perreault, William D. Applications in basic marketing Perreault, William D. Essentials of marketing: a global-managerial approach Perreault, William D. Basic marketing Perreault, William D. Applications in basic marketing Perreault, William D.