PakCat catalogue record Shiny objects marketing using simple human instincts to make your brand irresistible By LaBonte, David A. Bibliographic details ISBN9780470357675 PublisherJohn Wiley & Sons Publication placeHoboken, N.J. Publication year2008 LanguageEnglish Material typeBook Physical descriptionxiii, 210 p. SubjectsMarketing, Product management.