PakCat catalogue record Yes! 50 scientifically proven ways to be persuasion By Goldstein, Noah J. Bibliographic details ISBN9781846680168 PublisherProfile Books Publication placeLondon Publication year2007 Material typeBook Physical descriptionvi, 250 p. Additional authorsMartin, Steve J. Cialdini, Robert B. SubjectsBusiness communication., Persuasion (Psychology), Marketing., Interpersonal communication.