PakCat catalogue record

Advertising Procedure

Kleppner s

By Russell, Thomas, Ronald, Lane, King, Karen Whitehill

Bibliographic details

Publisher
IBA
Edition
16th
Material type
Book
Physical description
ix, 713

Subjects

Background of Today s Advertising, Roles of Advertising, The Advertising Spiral and Brand PlanningAdvertising

Related catalogue records

Advertising Procedure KLeppner, Otto Advertising procedure Govoni, Norman A. P., Kleppner, Otto