PakCat catalogue record

Advertising procedure

By Govoni, Norman A. P., Kleppner, Otto

Bibliographic details

Publisher
Prentice Hall, INC
Publication year
1979
Edition
6th Ed.
Material type
Book
Physical description
612 p.

Subjects

background of today s advertising, role of advertising, the advertising spiralAdvertising

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Advertising Procedure Russell, Thomas, Ronald, Lane, King, Karen Whitehill Advertising Procedure KLeppner, Otto