PakCat catalogue record

Consumer Behaviour

The Indian context ( concepts and cases)

By Kumar, S. Ramesh

Bibliographic details

Publisher
PEI
Publication place
India
Publication year
2017
Edition
2nd
Material type
Book

Subjects

Consumer Behaviour, MANAGEMENT

Related catalogue records

Consumer behavioru and branding Kumar, S. Ramesh Case Studies in Marketing Management (Included cases from the Indian perspective) Kumar, S. Ramesh Consumer Behaviour: the indian context (concepts and cases) Kumar, S. Ramesh The essence of consumer behaviour Blythe, Jim Understanding the consumer: a psychological approach Stat, David A. Determinants of consumers attitude towards local area cable advertisements in Pakistan Dilawayz Paracha Consumer behaviour and promotional strategies Rameshwaran, B. Consumer behaviour in tourism Verma, Ravindra