Consumer behavioru and branding

Consumer Behaviour Kumar, S. Ramesh Case Studies in Marketing Management (Included cases from the Indian perspective) Kumar, S. Ramesh Consumer Behaviour: the indian context (concepts and cases) Kumar, S. Ramesh Introduction to modern marketing Elling, Karl A. Applications in basic marketing McCarthy, E. Jerome Services marketing Zeithaml, Valarie A. Entrepreneurial marketing Buskirk, Bruce D. What is marketing? Alvin J. Silk content adviser