PakCat catalogue record

Consumer behaviour

advances and applications in marketing

By East, Robert

Bibliographic details

ISBN
0133593169
Publisher
Prentice Hall
Publication place
London
Publication year
1997
Edition
4th ed.
Language
English
Material type
Book
Physical description
xxii, 356 p.

Additional authors

Cook, Sarah

Subjects

Consumer behavior., Customer relations., Total quality management.

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