PakCat catalogue record Consumers 01/01/2000 00:00 By Arnould, Eric J. Bibliographic details ISBN0256133603 PublisherMcGraw-Hill Publication placeBoston Publication year2002 Edition1st ed. LanguageEnglish Material typeBook Physical descriptionxviii, 750p. Additional authorsPrice, Linda L. Zinkhan, George M. SubjectsConsumer Behavior