PakCat catalogue record

Interpreting Consumer Choice (E-BOOK)

The Behavioural Perspective Model.

By Foxall, Gordon

Bibliographic details

ISBN
0415477603
Publisher
Taylor & Francis
Publication place
Hoboken
Publication year
2009
Material type
Book
Physical description
1 online resource (201 p.)

Summary

This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

Subjects

Consumer behavior., Consumers -- Attitudes., Consumers' preferences., E-Book

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