Bibliographic details
- ISBN
- 0471987816
- Publisher
- J. Wiley
- Publication place
- Chichester
- Publication year
- 1999
- Language
- English
- Material type
- Book
- Physical description
- x, 170 p.
Additional authors
Antonides, Gerrit
Raaij, W. Fred van.
Subjects
Consumer behavior, Consumers