PakCat catalogue record

Consumer insight

how to use data and market research to get closer to your customer

By edited by Merlin Stone, Alison Bond & Bryan Foss

Bibliographic details

ISBN
0749442921
Publisher
Kogan Page
Publication place
London
Publication year
2004
Language
English
Material type
Book
Physical description
xv, 288 p.

Additional authors

Stone, Merlin Bond, Alison. Foss, Bryan.

Subjects

Customer relations, Marketing research., Database marketing.

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