PakCat catalogue record

Consumer Behaviour

: Implications for Marketing Strategy

By Quester, Pascale

Bibliographic details

ISBN
9781760421182
Publisher
McGraw Hill
Publication place
New York
Publication year
2019
Edition
7th ed.
Material type
Book
Physical description
xxxi, 586 p

Additional authors

Pettigrew, Simone

Subjects

Consumer Behavior, Management Sciences

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